11,898
conversions at $9.87. Plastic surgery, Miami
Taking on new accounts, Aug 2026
I run Google Ads for businesses whose leads are phone calls. And I can prove every number on this page.
Healthcare clinics, fire safety companies, pest control, rehab centers. I wire the tracking first: calls, forms, booked jobs. Then I train Google's bidding on real revenue. Below are the actual dashboards.
Clients in the US, UK, UAE, KSA & Australia · 3+ years · previously at Antilles Digital Media (US) and Influx
Real account, real dashboard: Spectrum Aesthetics (Miami plastic surgery): 147K clicks, 11.9K conversions at $9.87 cost/conv, Aug 2025 – Jul 2026, from my own MCC. Every case study below has a screenshot like this.
118 → 763
monthly conversions in 6 months. Pest control, UK
−49% CPL
£82.49 → £42.15. Fire safety, London
1.47x ROAS
on admissions revenue. Rehab, NC
Case studies, with receipts
Real accounts. Real dashboards.
These are screenshots from the accounts themselves, not slides. Date ranges and account names visible. I'll walk you through any of them live on a call.
Freelance · Performance Max · USA
Spectrum Aesthetics
Plastic surgery clinic, Miami
Procedure-specific campaigns for high-ticket surgery (BBL, Mommy Makeover, hair transplant). Booked appointments were fed back from the booking system, so bidding optimized toward consultations, not page views, delivering 533 booked appointments and 10,300+ tracked calls.
$9.87
cost / conv
11,898
conversions
533
booked appointments
Google Ads overview · Spectrum Aesthetics · Aug 1, 2025 – Jul 20, 2026
Freelance · Google Search · UK
Empire Fire Systems
Fire alarm installation, Greater London
Two overlapping campaigns were bidding against each other. I merged them into one, rebuilt the conversion tracking, and pruned search terms. CPL dropped 49%, £82.49 to £42.15, while conversion rate climbed from 6.87% to 17.5%. At a £3,000 average job value, that's £75K in pipeline from £1.3K monthly spend.
−49%
cost per lead
£42.15
final CPL
17.5%
conv. rate
Google Ads overview · Empire Fire Systems · full period incl. launch month. The rebuilt campaign runs at the £42 CPL shown in the campaign view
Agency (Antilles) · Google Search · USA
Nova Transformations
Drug & alcohol rehab center, North Carolina
Behavioral health is a brutal market: $9.20 average CPC. The fix wasn't cheaper clicks, it was better signals: VOBs and confirmed admits imported back into Google with dollar values per pipeline stage, so bidding optimized toward admissions revenue. Result: 1.47x ROAS on $49.7K spend.
1.47x
ROAS
447
conversions
$72.8K
conv. value
Google Ads overview · Nova Transformations · Apr 1 – Jul 20, 2025 · note the $9.20 avg CPC. This is what behavioral health costs
Agency (Antilles) · Google Search · USA
Charlotte Emergency Dental
Emergency dental & root canal practice, NC
Patients searching "emergency dentist near me" at 2am don't fill out forms. They call. Campaigns built around call conversions delivered 384 phone call leads and 74 forms from $6.3K spend, at a 17.73% conversion rate.
$13.77
cost / conv
457
conversions
17.73%
conv. rate
Google Ads overview · Charlotte Emergency Dental · Nov 2025 – Apr 2026
Agency (Antilles) · Google Search · USA
Florida Oasis
Residential mental health treatment center, Florida
An 18-month engagement. GA4 form submissions and CallTrackingMetrics calls as primary signals; map clicks and email clicks demoted to secondary. 2,817 form submissions and 2,790+ tracked calls at $36.14 per conversion on $224.5K total spend.
$36.14
cost / conv
6,212
conversions
18 mo
engagement
Google Ads overview · Florida Oasis LLC · Jan 2024 – Jun 2025
Agency (Antilles) · Google Search · USA
Radiant Autism Center
ABA therapy & autism diagnostics
Two years of steady parent inquiries: contact form submissions and calls from ads both set as primary conversions. 2,000+ conversions at $27.09 with a 12.55% conversion rate: 1,467 forms and 533 tracked calls.
$27.09
cost / conv
2,000+
conversions
~2 yrs
engagement
Google Ads overview · Radiant Autism Center · Sep 2023 – Jul 2025
How I work
Tracking first. Optimization second.
Early in my career I watched a pest control campaign scale the wrong thing: call tracking wasn't available, button taps were used as proxy conversions, and Google happily optimized for taps. I never made that mistake again. Every account now starts here:
- Wire the tracking: GTM containers, GA4 events, call tracking, and GCLID offline imports, so every call, form, and booked job is measured.
- Build tight: single-intent ad groups, researched keywords, landing pages built for one action.
- Optimize toward revenue: bidding trained on booked appointments and admissions with real dollar values, then scaled with negatives and search term pruning.
"I don't just run ads. I build systems that bring your phone to life."
Proof of step 1: a 13-tag GTM container I deployed for an addiction recovery nonprofit: call conversions, Gravity Forms tracking, GA4 events, a 5-minute engagement timer, remarketing, and Microsoft Clarity. This is what "tracking first" actually looks like.
Services
What I do
End-to-end paid search for lead generation, from tag to booked job. Meta Ads available for high-ticket funnels.
Google Ads management
Search and Performance Max for lead gen: strategy, keyword research, bid management, and weekly optimization toward your cost-per-job target, with reporting you can actually read.
Conversion tracking & offline imports
GTM, GA4, call tracking, and GCLID-based offline conversion uploads. If your "conversions" are button clicks right now, this is the first thing I'd fix.
Landing pages & CRO
Fast, single-purpose landing pages with A/B variants and Microsoft Clarity session analysis, because a 17.5% conversion rate is a landing page result, not just an ads result.
Meta Ads for lead gen
Application funnels and booked discovery calls for high-ticket offers, like 52 application leads at $57.23 and 19 booked calls at $123.16 for a US coaching business:
About
Waji Khan
I'm a Google Ads specialist based in Lahore, working with clients across the US, UK, UAE, KSA, and Australia. Before going independent I spent 2+ years inside agencies (Antilles Digital Media in the US, and Influx) managing rehab, dental, roofing, and pest control accounts with $5K–$15K monthly budgets each.
I specialize in healthcare, mental health, and local service businesses: industries where the real lead is a phone call or a booked appointment, and where most agencies quietly optimize toward form fills and clicks because tracking calls is hard.
No account managers, no handoffs. If you hire me, the person who built every screenshot on this page is the person in your account.
Contact
Get a free account review.
Send me your website and your market. I'll record a short video walking through what's broken in your account or your tracking, what a lead should cost you, and how I'd fix it, before you pay anything.
What's in your free review video:
- What's actually broken in your campaigns, your tracking, or your landing page (usually all three).
- What a lead should realistically cost you in your market, based on accounts like the ones above, not guesswork.
- Whether your conversion tracking is lying to you. On most accounts I audit, it is.
- The exact order I'd fix things in, so even if you never hire me, you know the plan.
No retainers pitched on the first call. If your account is fine or I'm not the right fit for your market, I'll tell you that in the video and save us both the meeting.
Prefer a form? Request your review here.
I reply within 24 hours with a short video walkthrough of your account or tracking.